{"id":86536,"date":"2026-05-12T08:29:17","date_gmt":"2026-05-12T07:29:17","guid":{"rendered":"https:\/\/bccg.de\/?p=86536"},"modified":"2026-06-26T10:41:27","modified_gmt":"2026-06-26T09:41:27","slug":"when-global-strategy-gets-lost-in-translation-is-your-brand-unmissable-or-completely-invisible-in-global-markets","status":"publish","type":"post","link":"https:\/\/bccg.de\/en\/when-global-strategy-gets-lost-in-translation-is-your-brand-unmissable-or-completely-invisible-in-global-markets\/","title":{"rendered":"When Global Strategy Gets Lost in Translation: Is\u00a0your brand\u00a0unmissable \u2013 or completely\u00a0invisible\u00a0in global markets?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"86536\" class=\"elementor elementor-86536 elementor-86525\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-717c8f4 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"717c8f4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25f5b0a\" data-id=\"25f5b0a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e32d5f6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e32d5f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a2a1ac4 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3a2a1ac4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">When Global Strategy Gets Lost in Translation: Is\u00a0your brand\u00a0unmissable \u2013 or completely\u00a0invisible\u00a0in global markets?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-35be3ae elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35be3ae\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-546a3b2\" data-id=\"546a3b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf1e45a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf1e45a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b0be526\" data-id=\"b0be526\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-782d7a19 elementor-align-left elementor-widget elementor-widget-post-info\" data-id=\"782d7a19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9c09a88\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tPaul Boylin\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-b888c55\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-calendar-alt\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t12 May 2026\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-26251a7\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-bookmark\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/bccg.de\/en\/category\/bccg-commentary\/\" rel=\"tag\">BCCG Commentary<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9a33cbc\" data-id=\"9a33cbc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b45f8d9 elementor-widget elementor-widget-text-editor\" data-id=\"1b45f8d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>When Global Strategy Gets Lost in Translation: Is your brand unmissable \u2013 or completely invisible in global markets?<\/strong><\/p><p>As markets become more connected, many businesses are tempted by the allure of one-size-fits-all global marketing. It seems efficient, but even the strongest products can struggle abroad if the message misses local nuances.<\/p><p>The key issue is that a global strategy often fails to address the distinct ways each local market processes information, perceives value, and makes purchasing decisions. Without adapting to local habits and expectations, gaining traction in a new market becomes difficult.<\/p><p>Consider how a campaign for Asia\u2019s busy industrial cities would differ from one for the UK\u2019s manufacturing areas. The product\u2019s main value might be the same, but communication must change. What appeals to a buyer in Berlin might not work in Birmingham. Tone, images, channels, and business etiquette can all vary.<\/p><p>This is where &#8216;glocal&#8217; marketing comes in. It blends global ideas with local action. To succeed in a new market, do more than translate your materials. Gain local insight, understand the culture, and design campaigns for your new market \u2013 not the one you\u2019re leaving.<\/p><p>If you want to export to the UK or take your UK business abroad, start with thorough local research. Get to know the market by identifying gaps and opportunities. Look at the competition from the local buyer\u2019s perspective, not just a global one. Who are your main customers? What problems do they face? Which sources do they trust for industry news? Which trade journals do they read, and which exhibitions do they take the time to visit?<\/p><p>A good local strategy turns your brand\u2019s strengths into messages and visuals that connect with local people. This might mean changing your tone to fit the local business culture. Use a direct approach in places that value straight talk. Focus on relationships where trust matters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-93a7d55\" data-id=\"93a7d55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6ced1bc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ced1bc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3f12c\" data-id=\"5b3f12c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e6fa165 elementor-widget elementor-widget-image\" data-id=\"e6fa165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/bccg.de\/wp-content\/uploads\/Commentary_Platzhalter-1024x414.jpg\" class=\"attachment-large size-large wp-image-87244\" alt=\"\" srcset=\"https:\/\/bccg.de\/wp-content\/uploads\/Commentary_Platzhalter-1024x414.jpg 1024w, https:\/\/bccg.de\/wp-content\/uploads\/Commentary_Platzhalter-768x310.jpg 768w, https:\/\/bccg.de\/wp-content\/uploads\/Commentary_Platzhalter-1536x621.jpg 1536w, https:\/\/bccg.de\/wp-content\/uploads\/Commentary_Platzhalter.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e56c2a0 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e56c2a0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-740c792\" data-id=\"740c792\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-01445b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01445b2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0b2eeef\" data-id=\"0b2eeef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e495d8c\" data-id=\"e495d8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92b093f elementor-widget elementor-widget-text-editor\" data-id=\"92b093f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You also need to adjust how you implement your strategy. The best ways to reach customers, the top trade magazines, and industry events vary from country to country. A campaign that succeeds online in one place might require more PR or in-person networking elsewhere.<\/p><p>To succeed locally and drive lasting growth, create a marketing masterplan tailored to each international market. This plan should define your ideal customer, route to market, select effective channels, and address local regulations and customs requirements. By doing so, you will connect authentically with local communities.<\/p><p>In the end, entering new markets means changing your approach \u2013 not just your language. You have to adapt and learn what makes each culture tick. By focusing on local needs, businesses can turn global goals into real success with smart, culturally aware strategies.<\/p><p>If your company is facing the challenges of international expansion, working with experts who understand both global strategy and local markets can make all the difference. To ensure your marketing works in the UK or elsewhere, localising your approach should be your first step.<\/p><p>Discover how Make Me Roar can tailor your global strategy for real local impact. Contact us today to start building for success in your target market.<\/p><p><strong><br \/>Paul Boylin<\/strong><em><br \/>Director, <a href=\"https:\/\/makemeroar.com\/\">Make Me Roar Ltd<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8b03a9f\" data-id=\"8b03a9f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-e8ff737 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8ff737\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6183a8c\" data-id=\"6183a8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05b3afb elementor-widget elementor-widget-text-editor\" data-id=\"05b3afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6>SHARE THIS<\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a2623 elementor-share-buttons--view-icon elementor-share-buttons--skin-minimal elementor-share-buttons--shape-rounded elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"b2a2623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Share on facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Share on twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Share on linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-ed438ea elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ed438ea\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f94420\" data-id=\"9f94420\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab4c571 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"2ab4c571\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/bccg.de\/en\/neext-real-estate-forum-building-bridges-dialogue-from-assets-to-cities-rethinking-urban-transformation-across-europe\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Previous<\/span><span class=\"post-navigation__prev--title\">Neext Real Estate Forum &#8211; Building Bridges Dialogue: &#8220;From Assets to Cities &#8211; Rethinking Urban Transformation Across Europe&#8221;<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/bccg.de\/en\/der-betrieb-der-sich-erinnert\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">The business that remembers<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When Global Strategy Gets Lost in Translation: Is your brand unmissable \u2013 or completely invisible in global markets? As markets become more connected, many businesses are tempted by the allure of one-size-fits-all global marketing. It seems efficient, but even the strongest products can struggle abroad if the message misses local nuances. The key issue is&hellip;<\/p>\n","protected":false},"author":3,"featured_media":90899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[],"hf_cat_post":[],"class_list":["post-86536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bccg-commentary"],"_links":{"self":[{"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/posts\/86536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/comments?post=86536"}],"version-history":[{"count":7,"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/posts\/86536\/revisions"}],"predecessor-version":[{"id":87258,"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/posts\/86536\/revisions\/87258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/media\/90899"}],"wp:attachment":[{"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/media?parent=86536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/categories?post=86536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/tags?post=86536"},{"taxonomy":"hf_cat_post","embeddable":true,"href":"https:\/\/bccg.de\/en\/wp-json\/wp\/v2\/hf_cat_post?post=86536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}