Why AI knowledge systems are the biggest lever small firms have had in years, and the one question to settle before signing. A joinery with nine employees. What the business knows lives in four places: in the master craftsman’s head, in the timber supplier’s voice messages, in a folder of quotes going back to 2019,…
When Global Strategy Gets Lost in Translation: Is your brand unmissable – or completely invisible in global markets? As markets become more connected, many businesses are tempted by the allure of one-size-fits-all global marketing. It seems efficient, but even the strongest products can struggle abroad if the message misses local nuances. The key issue is…
neext is the new European ecosystem for transformation that brings together leadersfrom real estate, infrastructure, and industry to drive cross-border dialogue andactionable change. It creates spaces for authentic exchange and collaborative solutionsacross disciplines and markets. As part of our upcoming neext Real Estate event on July 7–8 in London, hosted with andat Gensler, we will…
For many UK businesses, Germany represents a significant prize. It is Europe’s economic engine, a hub of innovation, and a market with strong purchasing power. Yet, for many ambitious companies, expanding across the Channel feels like hitting an invisible wall. The product is strong, the pitch is polished, but traction remains elusive. The issue often…
Das vielzitierte Diktum Roman Herzogs, „Wir haben kein Erkenntnis-, sondern ein Umsetzungsproblem“, bildet den Ausgangspunkt für die folgenden Überlegungen zum Omnibus-I-Verfahren des Europäischen Parlaments. Bereits mit Einführung des Lieferkettensorgfaltspflichtengesetzes (LkSG) im Jahr 2021 stellte sich die Frage, weshalb Schwellenwerte für Berichtspflichten eingeführt wurden. Aus systemischer Perspektive müssten alle Akteure entlang der Wertschöpfungskette motiviert sein, ihre…
“The one sin I have come to fear above all others: certainty.” This line from Cardinal Lawrence in Robert Harris’s Conclave struck me deeply as I watched its recent film adaptation on a warm summer evening overlooking Berlin’s ever-changing Potsdamer Platz. Up until then, I never thought of certainty as sin. In fact, certainty…
Innovation has long driven transformation, reshaping industries and societal behaviors. Consider the automobile: When Henry Ford introduced affordable mass production in 1908, horse-drawn transport and related industries disappeared within two decades.A similar transformation is unfolding today. The shift from internal combustion engines (ICE) to battery-electric vehicles (BEV) is reshaping the automotive industry, compelling OEMs and…
Evidently, European representatives were surprised by the appearance of the U.S. Vice President at the Munich Security Conference (MSC). They were unprepared for the new U.S. doctrine. Confronting the Vice President’s blunt demeanor with strong words creates a dangerous self-assurance: While European media significantly carry the events, they play an insignificant role within the U.S.…
The artificial intelligence (AI) revolution is advancing with almost evangelical zeal. In 2023, the global AI market was estimated at $207 billion, and its value is projected to skyrocket to over $1.8 trillion by 2030. But history warns us to approach such exponential growth with caution. Like the dot-com era of the late 1990s, the…
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